R.Reeve Consult

The brand kit, ready to use

The palette, the type, the R. mark, the photo library, and a post maker that turns a line of copy into a finished graphic. Pulled from the live site, not invented.

Make a post

The mark, the gold and the type are locked. You write the words and pick a picture. Drag the photo to reframe it.

The mark

R.Reeve ConsultOn light
R.Reeve ConsultOn dark
It is already vector. The R. mark lives as SVG at /opt/reeve-consult/reeve-site/public/favicon.svg: a rounded square, radius 7 at 32px, filled with the 135 degree gold gradient, with R. set in Inter 800. Keep the full stop. Never put a rule between Reeve and Consult, and never set Consult in serif italic.

Download the SVG

Colour

Gold is the CTA and the premium signal. Teal is trust and confirmation. They do different jobs, so do not swap them. Ticks, positives and confirmations are teal. Buttons, rules and highlights are the gold gradient.

Type

DisplayInstrument Serif, regular, tight
Display italicfor the phrase that matters
HeadingInter Semibold 600
LabelInter 600, tracked, uppercase
BodyInter Light 300 for long copy, 400 for short.
Two typefaces, two jobs. Instrument Serif is for display headings only, always regular weight, never bold. Inter does everything else. There is no third font.

Worth flagging: a note in my memory said the Reeve brand font is Figtree everywhere. The live site says otherwise. I checked the built CSS and it is Inter and Instrument Serif, with no Figtree anywhere. This kit follows the live site. If Figtree is the intended direction, that is a brand decision to make deliberately, not something to drift into.

The library

Forty three shots already sitting in /brand-images on the live site, grouped by the sectors Reeve Consult actually sells into. Unsplash licensed, free for commercial use, photographers credited in the folder.

Click any photo to drop it straight into the post maker.

Built, and not yet built